School
launches Get Kids in Action Partnership with The Gatorade Co.
Kids
and communities nationwide will be more active, thanks to a new
partnership between one of
the world’s
leading sports companies and Carolina. The
School of Public Health and The Gatorade Co. this summer launched
a $4 million, multi-year
partnership— Get Kids in Action—whose goal is to identify
successful strategies that will help reduce and prevent pediatric obesity.
This partnership, which also includes UNC’s department of athletics,
was celebrated on July 21 with a Washington, DC ceremony and sports
clinic on the National Mall in front of the US Capitol.
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| US Surgeon General Richard Carmona and Carolina
alumna and Washington Freedom soccer star Mia Hamm help launch Get
Kids in Action. |
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US
Surgeon General Richard Carmona, Washington Freedom soccer star and
UNC alumna Mia Hamm,
Gatorade president Chuck Maniscalco, and the School’s associate
dean for research and nutrition chairman, Dr. Steve Zeisel, helped
launch this
innovative partnership, which will focus on research, education and
outreach.
“ It
takes a team to get the word out into all of the community so we
can get children moving
and keep them moving,” Carmona said. “We really need to
get everybody to get on board and help us make this a healthier United
States. Kids should get at least 60 minutes of physical activity a
day, and I applaud innovative public-private partnerships like Get
Kids in Action that help us motivate kids towards that goal.”
Carmona
gave 50 children from two DC area YMCAs the title “Junior Assistant
Surgeons General” and
asked them to tell their families, friends and teachers to stay physically
active and to eat right.
In
October 2002, the US Centers for Disease Control and Prevention issued
results from a 1999–2000
survey showing that, nationwide, more than 15 percent of children ages
6 to 19—nearly 9 million children—were overweight (BMI
above 95th percentile). That figure is triple the proportion from 20
years ago.
“ There is no one magic
formula to solve the childhood obesity epidemic, like mandating P.E.
in schools or banning certain foods,” said Dean Bill Roper. “Unlike
previous attempts to address childhood obesity, this new partnership
aims to develop multi-faceted solutions that target the full range
of individuals who can have an impact, including physicians, community
leaders and families.”
The partnership will take
a community-based approach to creating tools and recommendations for
increasing childhood activity and healthy eating. The goal is to replicate
those strategies in communities nationwide.
School researchers will study
four NC communities to better understand how doctors and community
organizations can work together with families to increase activity
levels among children. The research will test tools that will help
doctors identify children at risk for obesity, provide counseling to
parents and children to prevent obesity, and offer doctors information
on community-based activity programs which can be made available to
parents.
The
partnership’s education
component will advise doctors, community leaders and families on ways
to increase children’s level activity and to promote healthy
eating. Programs beginning next year in North Carolina include childhood
activity conferences, community town hall meetings, CD-ROMs for medical
residents and doctors, and community youth grants.
UNC’s
student-athletes will also meet with and mentor elementary and middle
school children
regarding the importance of physical activity.
“ I am as passionate
about encouraging kids to get active as I am about winning on the soccer
field,” said Hamm, who helped UNC win four women’s soccer
championships. “There is no more important message that athletes
can send to kids today than to get up, get active and have fun. Being
active as a kid sets an important precedent for being an active and
healthy adult.”
Get Kids in Action is one
of the first such partnerships between corporations and public universities
to address childhood obesity. Additional information on the partnership
may be found at www.getkidsinaction.com.
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